Beware of Signage


Beware of Signage is a personal project of four photo-books with self-written signs investigating semiotics and the environment. Each mini-book was printed and folded on a one-sided paper sheet folded into an eight-page book. Using photography, I temporarily installed public signs with unexpected commentary. Text was displayed in a ubiquitous standard typeface, Helvetica. It has a connotation of authority or being official (the US government uses Helvetica for much of their paperwork and messaging). Pairing blatant or unexpected messages in an environment evokes a different experience. Some phrases include:

  • This Is Not an Escalator
  • Parking Zone; Watched for Stopped Vehicles
  • Do Not Stand Within Reading Distance
  • This Is Not an Approved Fire Escape

This a form of legal graffiti–a removable object occupies a public space, cause no harm to other objects, building, or neighborhoods. Nothing was defaced or destroyed in the making of this project. An exposé on awareness. 1-covers 3-reading-distance 4-emergency 5-alcohol-free-drinking-fountain 6-parking-space-escalator 7-toilet-exit 8-flooring-ahead