sunken pearl is an identity concept for a tourism and research organization in San Deigo, California, offering deep ocean expeditions. sunken pearl‘s identity included an exhaustive manual of brand guidelines. This branding package was showcased at the 2010 Visual Communications Juried Exhibition at the Lionel Rombach gallery in Tucson, AZ.

Deliverables: identity manual booklet, logo design, sunkenpearl sans typeface, business stationery, one-color newsletter, printed brochure & envelop, shopping bags and boxes