Joseph Ekloff

official graphic design portfolio

About the Designer

Joseph Ekloff is a Visual Communications specialist with a mastery of marketing, branding, communication theory, design trends, and technology. He is well versed in a broad range of print collateral and web media, and effectively harnesses compelling ideas through visual design. Need a design solution? Joseph is available for career opportunities. View his strong track record of effective design.

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FUEL Modern Eatery

FUEL Modern Eatery is a multidimensional design concept that was chosen for implementation as an eating space connected to a recently redesigned recreational center. I worked on all aspects of the idea behind the restaurant from start to finish, starting with the identity and visual aesthetics of the building. The restaurant offers healthy, delicious fair, and includes an electrolyte water bar, with 6 branded enhanced waters on tap. My design effectively brands the café as a cozy, chic, and health-conscious dining option near the gym at the University of Arizona, in Tucson, AZ.

Deliverables: brand and product logos, custom geometric typeface, menu design, website prototype, iPhone app UI, advertisements, labels, environmental signage, interior design (furniture selection, surfaces, wall treatments, etc.) and patio architecture.

My design was selected from a pool of proposals. I was then tasked with executing the designs, and refitting the concepts for precise specifications. The modern eatery was set to launch in a couple months before the original concept was developed, so much was needed for the concept to come to fruition. As a brand and design consultant, I met with Dining Service managers, the institution’s Marketing department, site architects, and various vendors. Adjustments and revisions were made according to budget, findings from market research, and restrictions due to accessibility and building codes.

In the media:
[video promo] (youtube)
[front page article] (daily newspaper)