Sustainable Tucson is a non-profit organization that raises awareness and proposes long-term solutions for local ecological practices.

The organization strives to make a difference and be noticed for its bold steps for the future. This proposed identity is equally bold in its colors and active presence. Sustainable Tucson needed a rebranded logo that identified their geographic roots in Tucson, with the iconic sun of the Southwest U.S. forming a lightbulb–a bright idea. But it’s not just an ordinary bulb–it’s an energy-efficient bulb. The graphic reinforces the local ties with a clean take of a Saguaro cactus. Lastly, hands reach for warmth and support environmental sustainability.