SafePlace is all about keeping the youth safe, and I’m all about safety. The organization has a decent motion graphic P.S.A. with animated type (see the video later in this post). But does their logo get the message across?
Implementing negative space is a great design technique and their idea is strong. However, I’m not sold seeing a logo of a teenager in a confined box with a shadowed predator groping them from behind, or worse (I won’t even go there).