Sign Intervention and Spacial-related Advertising

In: Notes

28 Apr 2010

Project Proposals (2 categories):

windshield into action campaign

1. faux ticket with sleeve(windshield to website)

Content of ticket:
Thank you for obeying all parking laws [made possible by the Tucson Kindness Enforcement]
Your normal driving activities have been acknowledged and appreciated.

www.ekloff.com/kindness

website text: “Design should be kind”

2. Formal invitation/Envelope response card SASE

(placed on bikes, cars, abandoned strollers) addressed to my home, possible link to ekloff.com/windshield
You are cordially invited to travel on the public streets of Tucson. The public streets of Tucson are open 24 hours a day, and can be used for transportation purposes or even leisurely joyrides. Legally, all you need is your driver’s license, proof of insurance, and vehicle registration–then you are eligible to drive wherever you wish, so long as you have enough gasoline. Take this opportunity to let us know you will attend the street at some point in the future.

_ I will travel
_ I regret to decline
_ other (my car is broken, I remain permanently parked, I don’t know how to drive)

(sponsored by the Information Design Study by ekloff.com. No personal information is collected)
(codify a number on the response card and note where inserted)

Photo-Manipulation Buildings Series

1. “room service please” on dirty office doors
2. “this is not an exit” on unexpected openings such as A/C vents, mailbox slot, toilet stalls
3. “No Trespassing” inside gutters, small pathways
4. “Found” fliers of lost litter or a house that has too much shrubbery obstructing its view

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About the Designer

Joseph Ekloff speaks with visual communication. He has provided design solutions with specialties in marketing, advertising, and branding/identity. His skills range from typography to photography, from websites to books, and from the technical to the conceptual.

As a creative professional, I am part psychologist, linguist, and philosopher.

Read the artist statement to learn more.