The final chapter of Ways of Seeing seemed to be most interesting and most applicable to my processes.

You are what you have.

Publicity, Advertising, Marketing, Design. It shapes us, forms ideas, alters culture, it gives and takes a components of life. It is all based on persuasion, consoling the viewer with a dream of what they could be in the future. It has to pull from the past to sell the future.

The power to spend money is the power to live. The understanding of this in advertisements is that you become lovable with this power. On the other token, you become faceless if you can’t spend money. This strict distinction (and in fact a extremity of reality) provides the idea of glamor.

A fear of being desirable is the product of social relations in advertising and culture.

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