official portfolio of joseph ekloff
In: Notes
31 Jan 2010Ways of Seeing, Essay #1
“Seeing comes before words”
First impressions of this book are insightful. It is interesting to read through the tackling of psychological considerations of art and institutionalized understandings of how art is perceived and seen. He says “We only see what we look at. To look is an act of choice.” This is important but not commonly recognized by consumers and producers of art. I thought this would be worth developing an object and environment where the method of looking is the heart of the experiment. Surroundings change perception. Hierarchy, context (supplemental words or images), and planes of view are components that may influence a different way of seeing.
“Non Theatrical Performance,” Art Forum, March 1976, Alan Kaprow
Performance is ordinary and structured in most cases. In the 1960s, standard expectations were thrown out and extended into unconventional and even absurd. Things dispensable in performance are actors, roles, and plots. Furthermore, audience, location, and length of time are no longer necessary components of a performance.
In: Notes
28 Jan 2010The gameplan is as follows:
REQUIRED ASSIGNMENTS
ADDITIONAL RESEARCH
(potential directions; updates when new ideas form)
PROJECT CATEGORIES
There will be at least four attempted major projects. Much more will be planned, but some may not end up being fully executed.
Tentative Schedule:
FEB 20: Performance, audio, time, and space – Saturday @ Café Lucé
(MORE DATES TO COME)
PREPARATIONS & IDEAS
Joseph Ekloff speaks with visual communication. He has provided design solutions with specialties in marketing, advertising, and branding/identity. His skills range from typography to photography, from websites to books, and from the technical to the conceptual.
As a creative professional, I am part psychologist, linguist, and philosopher.
Read the artist statement to learn more.